Marketing the Smart Way

One of the most effective ways to get patrons in through your doors is to make sure your customers recommend your establishment to people they know. Considering the power of the internet, the more happy customers you have, the more they will recommend your cafe – meaning positive online reviews. One happy customer can lead to ten more coming through your doors just from a simple online review.

So first, you need to ensure that your patrons are not only pleased but are highly satisfied and happy with your establishment that they return on a regular basis. A loyal customer is more likely to want to do you favours, including writing positive reviews of your establishment online. And since most people check out online customer reviews of pubs, cafes, restaurants and other hospitality and entertainment venues before going, this can prove invaluable.

Once you have secured customer loyalty, you can take things a step further by offering discounts or freebies to customers who review your cafe online. Remember, the more positive reviews you have, the better the chances of people coming to your cafe.

You can also offer a free coffee for example, to people who “check in” with Facebook when they visit your establishment. The advantage to this is that others will see people frequenting your cafe on a regular basis, which will lend even more credence to the positive reviews they leave regarding your establishment.

The First Step to Loyalty: Creating a Great Atmosphere

The key to creating a great atmosphere in a cafe is to provide people with relaxing surroundings. Most people go to cafes to unwind, while some people might come to your establishment to get some work done in a more relaxing atmosphere. So you want to create an ambience in which people are comfortable and that means having the right cafe furniture.

When you buy furniture, consider the different needs your customers might have. Someone who’s coming to unwind after a long day at work probably wants to relax in a tub chair or even a lounge chair. However, people who want to work will need appropriate cafe table and chairs, especially if they have a lot of typing to do. You can mix and match different types of furniture in the same style to create the perfect ambience for anyone, regardless of their needs.

Of course, you will need to buy excellent quality furniture. The better the quality, the more attractive it will be, giving your cafe a stylish air that your customers will adore. 

OHF, for example, has a wide range of cafe furniture for sale at highly competitive prices. Excellent quality, an extensive selection of styles and products, as well as great service are only a few of the reasons why you should source your furniture here.